Business Plans that Work: A Guide to Small Business

Andrew Zacharakis, Stephen Spinelli, Jeffry Timmons

Language: English

Pages: 89

ISBN: 2:00309386

Format: PDF / Kindle (mobi) / ePub


Today's top experts in entrepreneurship deliver a streamlined, step-by-step guide for crafting effective business plans

"Timmons is one of the two most powerful minds in entrepreneurship in the nation." —Success Business

Plans That Work arms entrepreneurs and small business owners with an easy-to-follow template for writing persuasive business plans, along with proven models that can be used to analyze potential business opportunities from initial idea to viable venture. This value-packed book will show both entrepreneurs and current business owners how to:
Determine what to include in each plan, why, and for whom
Recognize and avoid common pitfalls in the process
Use the renowned "Timmons Model" to analyze potential business opportunities

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affiliated with Ace Hardware. These large box stores, such as Home Depot, Wal-Mart, and Staples, have revolutionized retail by rolling up industries. Moving large volumes of product allows these entrepreneurial ventures to earn large profits even if their gross margins are less than might be experienced in emerging industries. The size and magnitude of these opportunities draw in professional equity investors such as venture capitalists. An entrepreneur may end up with a lower percentage of the

The Entrepreneurial Mind, 1989 Entrepreneurship runs deep in the American psyche. Many of today’s heroes are celebrated for their entrepreneurial achievements. Bill Gates, Steven Jobs, Sam Walton, and Arthur Blank, among others, have created businesses that are household names (Microsoft, Apple Computer, Wal-Mart, and Home Depot). Whereas people entering the workforce in the 1960s and 1970s sought larger corporations and job security, people entering the workforce today are seeking younger,

show is invaluable. In such venues, people are there to share information, and so your competitors might be more apt to discuss what they perceive as the customers’ needs. Lauren, for example, attended the American International Toy Fair in New York as well as trade shows for key customers such as the Play Therapy Association Conference. The key to understanding your customer is to do primary research. Get out there and interact with the customer. In many cases, the end user is not the person

your plan to investors and bankers. You will lose credibility if you can’t explain the numbers. This chapter will provide you with a broad overview of how to generate realistic financials. We will highlight a dual approach to building your model: comparable analysis and the build-up technique. Entrepreneurs should use both approaches, and with work and skill, the two approaches will allow an entrepreneur to paint a textured picture of the financial structure of the new venture. Creating Initial

about your opportunity visually. The 12 or so slides should cover the following areas: 1. Cover page showing product picture, company name, and contact information 2. Opportunity description emphasizing customer problem or need you hope to solve 3. Your product or service, illustrating how it solves the customer’s problem 4. Some details (as needed) to describe your product better 5. Competition overview 6. Your entry and growth strategy, showing how you will get into the industry and then

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