The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs

Language: English

Pages: 268

ISBN: 0988479702

Format: PDF / Kindle (mobi) / ePub


To achieve unimaginable business success and financial wealth—to reach the upper echelons of entrepreneurs, where you’ll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga, Kevin Plank of Under Armour, and many others—you have to change the way you think. In other words, you must develop the Entrepreneur Mind, a way of thinking that comes from learning the vital lessons of the best entrepreneurs.

In a praiseworthy effort to distill some of the most important lessons of entrepreneurship, Kevin D. Johnson, president of multimillion-dollar company Johnson Media Inc. and a serial entrepreneur for several years, shares the essential beliefs, characteristics, and habits of elite entrepreneurs. Through the conviction of his own personal experiences, which include a life-changing visit to Harvard Business School, and the compelling stories of modern-day business tycoons, Johnson transforms an oftentimes complex topic into a lucid and accessible one.

In this riveting book written for new and veteran entrepreneurs, Johnson identifies one hundred key lessons that every entrepreneur must learn in seven areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth.

Smart and insightful, The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs is the ultimate primer on how to think like an entrepreneur.

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Difficult Sacrifices 82. You Have Unbelievable Endurance 83. Be Prepared to Lose It All Chapter 7 - Motivation 84. Being Successful Is Not the Goal 85. You Are Excited When Monday Morning Arrives 86. You’re Disappointed When Friday Arrives 87. A 9-to-5 Is Worse Than Death 88. Your Parents Want You to Get a Real Job with Benefits 89. You Sometimes Get More Resentment Than Respect 90. It’s Not about Being Your Own Boss 91. Entrepreneurship Is in Your Blood, Literally 92. You Know Your

that they could hire us. Sure enough, the next year several of the companies and organizations that couldn’t afford us before found the money to secure us at the rate we requested. Apparently, telling these clients no built our value tremendously. It was as if they respected us for holding our ground. The strategy seemed counterintuitive at first, but it worked. Our brand and reputation grew as we demanded and received higher pay. From this experience, I learned a valuable lesson that I apply in

this cardinal mistake: patronizing customers to appear professional. In doing so, they alienate their customers and cut off their own limbs. You know it as soon as it happens. Perhaps the most egregious example is when a founding CEO pushes you off to an assistant, like my friend did. The examples are virtually endless of the pompous CEO who does more harm than good. Why do entrepreneurs and CEOs act this way? In many instances, they don’t know that they are wrong or that their actions are

so embarrassed. From that point on, I was especially anxious, but eager to prove myself. Nevertheless, I eventually recovered after a few more test runs and made a comeback. My fear gradually turned into excitement. On the straightaway part of the track, I reached 124 mph, a speed that I had never reached in a car on a race track. Despite running off the track earlier and allowing the esses to get to my psyche, I left my fear in the dust. I was able to complete a full-throttle run in a

of each endeavor. When you are finally running the marathon, you have times when you just want to give up. You are overwhelmed by the long distance ahead or by how tired your body is. Sometimes I think to myself, Why on Earth am I doing this? What do I have to prove? Wouldn’t it be great to stop and rest? In the same way, when you are running a business, sometimes you want to throw in the towel. You may be losing money, trying to build a working prototype, or dealing with a legal battle. You may

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