The Gen Z Effect: The Six Forces Shaping the Future of Busines

Tom Koulopoulos, Dan Keldsen

Language: English

Pages: 202

ISBN: 2:00308285

Format: PDF / Kindle (mobi) / ePub


One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, and socially and economically engaged.

What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world's biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.

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five generations and that, over time, the micro-generational phenomenon we talked about will blur the lines between generations entirely. The leaders we talked to who recognize this trend are focused on an empathetic and highly personalized approach to communicating with their employees and the marketplace. Second, we need to work toward engaging 100 percent of our employees and customers. It’s a lofty objective, but there are companies that have made it their mission to do just that. THE HYATT

Ultimately, the biggest challenge in the way a company works is identifying how a company’s leadership values “work.” Do executives value putting in the hours or getting results? Supporting remote work isn’t done because it’s a fad or because it’s more convenient for workers. It’s a cultural shift that changes the traditional metrics of office work and refocuses on what “work” means. Justin Levy illustrated this for us by providing some added context. Our company structure is set up for a

next generation, and it is definitely not intended to leave the generations of the twentieth century behind; it’s about a set of six unifying forces that will become pervasive and profound in the way they shape every aspect of life, no matter your age. WHO IS GEN Z? We need to be clear from the outset on one important point: while we believe passionately in the evidence that the Gen Z Effect allows us to cross chasms and unify generations, at its inception Gen Z starts with a new set of

start dates for Gen Z in many sources that will span from 1995 to 2015. Putting a hard starting point on Gen Z is not something we are obsessed with since one of our key themes throughout the book is that Gen Z is not just a birthright but rather a set of shared behaviors that can be adopted through conscious choices. Although much of what we talk about in this book has its roots in changes that started long before 2005, it is the specific attitudes and behaviors of children born near or after

come. If only Lynn had known what was going on in Julia’s mind. With the cards laid out in neat rows and columns, Julia reached out and quickly tapped one. Nothing. Julia had a puzzled look on her face. She tapped again, this time harder, then harder, and harder still, until she finally burst into a rage, tossing all of the cards about by swiping her hand back and forth across the well-laid-out grid. In Julia’s mind this paaaad was clearly broken. Before you dismiss Julia’s meltdown as just

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