The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

Carmine Gallo

Language: English

Pages: 256

ISBN: 007174875X

Format: PDF / Kindle (mobi) / ePub

A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs

In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.


"Steve Jobs has reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multi-billion dollar ideas, and turns them into multi-billion dollar products that everyone loves and admires. This book is not an option. Buy it now, bank it tomorrow." -- Jeffrey Gitomer, author of The Little Red Book of Selling

“In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds. It is also for anyone who loves technology and wants to understand how to create simple devices that are easy to use and can impact our lives.” -- Tim Bajarin, president, Creative Strategies, Inc.

"An inspiring roadmap for anyone who wants to live a life of passion and purpose."
-- Tony Hsieh, author of Delivering Happiness and CEO of, Inc.

"Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve."
-- Marc Benioff, chairman and CEO of and author of the national bestseller Behind the Cloud

Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.

When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.

These are the Seven Principles of Innovation, inspired by the master himself:

  1. Do What You Love.
    Think differently about your career.
  2. Put a Dent in the Universe.
    Think differently about your vision.
  3. Kick Start Your Brain.
    Think differently about how you think.
  4. Sell Dreams, Not Products.
    Think differently about your customers.
  5. Say No to 1,000 Things.
    Think differently about design.
  6. Create Insanely Great Experiences.
    Think differently about your brand experience.
  7. Master the Message.
    Think differently about your story.

By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match―and beat―the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms―to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.

An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.

Outsource It!: A No-Holds-Barred Look at the Good, the Bad, and the Ugly of Offshoring Tech Projects

Disciplined Agile Delivery: A Practitioner's Guide to Agile Software Delivery in the Enterprise

King Larry: The Life and Ruins of a Billionaire Genius

You, Inc.: The Art of Selling Yourself

















where Gardner dropped off his son while he struggled to find work.) While pursuing an unpaid internship program at the brokerage firm Dean Witter Reynolds in 1981, Gardner spent a year on the streets with his two-year-old son. (In an interview for an article I wrote for Bloomberg BusinessWeek online, Gardner told me the movie producers cast a five-year-old boy in the role of Gardner’s son so the two could have a dialogue, but in reality the boy was still in diapers.)9 Gardner and his son sought

meditation happening, perhaps with the aid of some “herbs.” It was the seventies, after all. Regardless of what might have happened on the apple farm, it’s safe to say that the experience—outside the confines of engineering-driven Silicon Valley—kick-started Steve’s creative mind. On one trip, Jobs made a seemingly inconsequential observation, an innovation with a “small i.” But his idea provides an A-level course in brand identity. Jobs and Wozniak had decided to start their own company with

The share price dropped from a high of $97 to about a dime. In hindsight, its demise should have been easy to predict. A CNN video crew filmed Paternot in a New York club dancing with his model girlfriend. “Got the girl. Got the money. Now I’m ready to live a disgusting frivolous life,” he said.6 Needless to say, these guys never shared the Steve Jobs ethos. While the Bubble Boys were busy playing the role of tycoons, Jobs was building real products to help real customers achieve real goals. In

did not fulfill a “need.” Nobody needs a Subway sandwich. What people craved was a simple desire to make their daily lives a little better: a good meal at a great price. They were looking for value, and Frankel delivered it. For most companies it probably would not be wise to give up your marketing research entirely, but every once in a while, violate your “process.” You’ll be glad you did, and your customers will love you. Building Self-Esteem One Board Game at a Time During a vacation in

that distracts from the reason people visit the site should be eliminated. Add too much information and it will compete for your audience’s attention, distracting them from the resolution to the problem at hand—whether that’s buying a book, reading relevant content, or subscribing to a service. There are two dominant trends in website design, neither of which is particularly appealing. The first is sites that are cluttered with far too much text. I recently came across the site for a Florida

Download sample