The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed

Jennefer Witter

Language: English

Pages: 140

ISBN: 2:00324118

Format: PDF / Kindle (mobi) / ePub


Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade.

The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed. The book concisely covers the seven key elements of public relations, including:

Self-Branding: Communicate who you are, what you do, and how you differ from others, highlighting your own uniqueness to give you a distinct advantage over your competition. Media Relations: Working with the press involves targeting the right outlets, in exactly the right way. This book tells you how to craft a perfect pitch, when to follow up, and what not to do when dealing with reporters. Social Media: Find out which social media are most effective for small business owners; what to post and where; and how to integrate social media into your strategy to widen your audience, and ultimately, the opportunity to generate additional revenue. And more . . .

The book features quick tips on key topics including networking, speaking engagments, and how to select a PR agency—-should you choose to work with one. The book also includes real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs.

As an entrepreneur, you need every helpful tool you can get your hands on! Now you're armed with the very same tactics the PR pros use, giving you the expert guidance you need to help grow your business to new, attention-getting heights.

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Association / www.amanet.org 38 THE LITTLE BOOK OF BIG PR T IP #37 Now, let’s address LinkedIn. LinkedIn is much more formal than Facebook, which I see as being more like a conversation with your friends. LinkedIn is more businesslike. And since you only get to use 200 characters, you need to be brief. A well-written business summary and profile are important. Have a photo, preferably one that is professionally taken. Studies show that having a picture increases your chances of being

data-gathering and analysis tools. On Facebook, you can see what is trending in real time via the news feed function and use that information to your benefit. For LinkedIn, see what people are endorsing you for. It shows how they perceive you. If the perception does not match your reality, it’s time for a review, both of your page and of your self-branding. Or, you may see an opportunity to expand into an area that you previously had overlooked. If you really don’t have time to do the posts

www.amanet.org SPEAKING ENGAGEMENTS T IP #74 63 Another common fear is that no one will show up—which would be really embarrassing! That’s why you need to actively promote your presentation via traditional and social media, word-of-mouth, and in conjunction with the presenting venue. I helped to launch one of my client’s ventures into public speaking. For her first presentation at an extremely prestigious venue, she and I developed an aggressive strategy to ensure a large audience. My firm

direction. It’s not comfortable, but a solid relationship will survive the disagreement. One of the biggest mistakes a company can make after they hire a PR agency or consultant is to withhold American Management Association / www.amanet.org SELECTING A PR AGENCY 91 important information. When this happens it is usually because of a lack of understanding about how to work together to maximize the relationship. To that end, before you launch the relationship, commit to the idea of a

his visibility and expertise became more widely known, the Commercial Observer, a must-read publication for New York City–based commercial real estate decision makers, approached him to do a weekly online column. He agreed and is now the only architect to present his views on a myriad of industry topics and positions directly to his primary client base. His articles are among the better read and followed, according to the Observer. American Management Association / www.amanet.org CHAPTER 3

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