The Social Innovation Imperative: Create Winning Products, Services, and Programs That Solve Society's Most Pressing Challenges (1st Edition)
Sandra M. Bates
Format: PDF / Kindle (mobi) / ePub
In recent years, business leaders have been investing unprecedented amounts of time and money pursuing innovation to drive profits and growth. Although far from perfected, the innovation best practices they follow are by now well established.
But when your expected ROI isn't measured in dollars but in social good, the game is played very differently—which is where The Social Innovation Imperative comes in.
Sandra M. Bates has spent the last decade helping major corporations create new markets for technology, consumer goods, and services. Now, she turns her attention to the social sector. The Social Innovation Imperative begins by explaining why innovation in social sectors, such as health care, conservation, and education, is unique and then provides the framework and tools that create a best practice for driving innovative change that will impact our world.
Bates organizes the process into action-oriented steps you can follow to meet your goals effectively and in the most efficient manner possible.
Learn how to:
>Investigate the Needs—define the social challenge, determine unmet needs, and examine opportunities for achieving them
>Innovate the Solution—devise a workable solution and develop a powerful social business model
>Implement the Solution—ensure the solution creates shared value and discover techniques to make certain that it does not become an orphan innovation
In The Social Innovation Imperative, Bates combines everything she has learned as a high-level business consultant to offer a refreshing new approach for developing breakthrough products, programs, and services to meet society's needs.
The Framework for Social Innovation outlined in this book removes the mystery from innovation success and provides a systematic approach anyone can adopt. The Social Innovation Imperative offers essential wisdom for innovators everywhere—whether nonprofits, NGOs, foundations, government agencies, or corporations—who wish to generate meaningful social value.
"This book is a must read for anyone who cares about the well-being of humanity in our modern world."
—Jake B. Schrum, President Southwestern University, Georgetown, TX
"The Social Innovation Imperative advances a best practice framework to solving the world's most pressing social issues. This is a foundational guide to changing the world that will be referenced for years to come."
—Michael Reynolds, Vice President, Product Development and Management, Cigna Health Care
"Advancing the works of Clayton Christensen, Tony Ulwick, and others, Bates gives us a systematic approach for addressing critical human needs and the ecosystems in which they persist. This book is a blueprint to help us solve the 'right' things—the 'right' way."
—Joe Grieshop, President, Chief Innovation Executive, netTrekker, Founding Partner, Knovation Lab
"Bates lays out a comprehensive, needs-driven approach for creating a social innovation road map. The detailed templates she provides offer particular insight for large, complex challenges."
—Sarah Miller Caldicott, author of Innovate Like Edison and Inventing The Future, great-grandniece of Thomas Edison
"Bates shows how to create comprehensive innovation strategies using a six-step framework, and she gives the reader detailed 'how to' instruction for each step."
—Ellen Domb, Ph.D., President, PQR Group, Founder of The TRIZ Journal
victim, assist in the next steps, and provide the support needed to ensure the victim’s safety. Since its inception, the city has seen a “90% drop in intimate partner homicides.”11 The cross-agency collaboration, the wider range of services, and the improved public-private cooperation has created truly amazing results simply by improving access to services that already existed. Time Constraints The last type of constraint that causes nonuse is that of time. This occurs when a product or
last several years. I am grateful to Bob Pennisi for always being there and supporting my crazy ideas, Lance Bettencourt for continuing to challenge me and help me to see things in new ways, and the pure genius of Eric Eskey. These men demonstrate the notion of integrity in work and life. They truly have the gift of innovative genius and generous hearts that share willingly with those around them. I was also blessed to work with some of the finest innovators from the corporate world who became
that you have already conducted the investigate step and have the context already in hand): 1. Review the needs and context: ensure that the team has a clear understanding of the opportunity, the context, and any other information about the need. 2. Ideation Round 1: (a) Get the usual suspects out on the table using a divergent thinking tool; (b) pull initial ideas into groups of similar ideas or initial concepts (round 1 ideas—these are generally still at the sticky-note size of idea and not
purposes; for example, other products, markets, operations, and the like. As an example of trigger 2, in many parts of the country, dairy farmers can now earn revenue from the waste generated by their dairy cows. Instead of the waste becoming a cost (to scoop up and haul off the waste), it is now sold to electric energy producers who use it as a raw material. This provides a variable cost reduction to the energy producers and a new source of revenue for the dairy farmers, hitting two different
out; we delve deeper into these issues in steps 2 and 3. The chapter concludes with the development of the Social Innovation Blueprint, a tool that will help frame and define the challenge to be addressed. Chapter 2: Understand and Prioritize Needs Next we need to understand the member needs including the jobs (tasks, goals, and objectives) the members of the ecosystem are trying to achieve, the steps for executing the job, and the constraints that prohibit members from doing the job